changing seasons

We also have Black Friday kinda season in the Philippines. It has the same concept as Black Friday where all stores are slashing down prices on all their items to attract consumers to spend their hard-earned money for Christmas presents. It is also the kind of season that draws a lot of people to the mall so they can get their hands on all the items in their wish list. And it is indeed considered as a season because the malls and stores alike are decorated with all the colorful and grandest stuff that tickles the fancy of the crazy consumers. We call our Black Friday – Midnight Madness Sale.

Midnight Sale season starts early. Well, Christmas season is basically the longest holiday celebrated in the Philippines anyway. You can start hearing Christmas Carols as early as September so you can already see Christmas decorations in some stores as early as September too. Likewise, Christmas midnight sale starts almost at the same month. Although all-year round we have midnight sale every weekends of the second and the last weeks of the month or on the weekends close to the 15th and the 30th of the month because it is usually payday dates.

Midnight Sale is basically a day where the stores stay open for business till midnight to accommodate the working people to have time for shopping after working hours. This is the season too where traffic can really get crazy and where motorists can get equally crazy if not worse than that. This is the season where buses, jeepneys and other means of public transportations are packed with people and shopping bags.  This season could be a Midnight Shopping Nightmare too because this is indeed a season where holdup-ers and pickpocket-ers are prying around and hanging out at the malls. So you better be careful.

Midnight Madness Sale is already a tradition in the Philippines. And when it is already December, Midnight Sale is not just on weekends but every night until Christmas Eve. It is part of the Christmas celebration because Christmas will not be Christmas without gift-giving. It may sound too materialistic but that is a fact now. Some people may look forward to the season because of receiving gifts. But it is also a fact that there are also a lot of people who find joy in giving.

And with Midnight Madness Sale… everybody is happy! People are happy to receive their wish list. People are happy to buy new stuff at low prices. And people are happy to satisfy their “shopaholic side” within.

Happy Shopping to All! May we all have the money to spend [and some extra to pay our bills too].

Additional Information:
Shopping in the Philippines